New Logo Packaging Branding for De'vils Draught

Take a look at my latest product design

Product design

Dev'ils Draught Brewery

De'vils draught - A brewery brief challenge by Brief Club. Tasked with designing a new logo and packaging, plus any extras that might suit. I decided to interpret Devils draught as 'De'vils' draught - playing with the idea of a split theme between light and dark.


Packaging design

I wanted a simple context, two choices of beer - One light lager and one dark stout. The packaging design is inverted with a dominant black for the stout and of course white, for the lager. Playing further into the idea of dark vs light, I chose to evoke Cruellas iconic black and white dalmations as part of the branding.