New Branding Logo Packages for HiKaffee

Independant coffee brand in Ehrenfeld

Branding & Package design

The Brief

The kids at HiKaffee approached me looking for a freshen up of their logo, branding and 6 new package designs. It was a fun project with a blank canvas to work from.

Their only requests: Keep the blue from their popular jumpers, and the name HiKaffee...

Print

The Final packages

After months or work, research, sketches, meetings and brainstorming our packages were released for sale. After deliberating between many packaging companies and feeling the samples of close to 100 bags we decided on Dutch Coffee Pack as our supplier.

Their bags are mono plastic, which means they can be recycled all in one piece. We ordered 3000 bags with their unique hot press stamps in blue.

Package design

Sticker designs and Illustration

Each sticker has it's own illustration, printed on a matt transparent sheet for a cool smooth effect. I drew and edited the illustrations from sketches inspired by each of the coffee roasts. Using the colours I selected in my branding presentation, it's easy to spot a running motif between all 6.

I chose Ettiket as the sticker supplier, after order test samples and a test print. Flyer alarm is the source of each cardboard name tag, which is reversible to reveal more information about HiKaffee on the inside.